Through our extensive research, client and referral interviews, and competitive audits we understood that many of the brand attributes the firm was currently referencing were important, but not distinct or unique to the firm. Armed with an entrepreneurial
mindset, KSV continues to build an independent, ethical, smart and meticulously creative advisory firm that puts them apart from others in the field. Our strategy was focused on communicating the premium KSV position and unique client experience
in a professional context, through written and visual materials. With a beautifully designed brand already in place, we sought to enhance and elevate the visual positioning through a minimalist look, a refined colour palette, and clear and concise
The firm’s team of expert advisors have cultivated a leading and enterprising reputation through their big-picture approach to mandates, ability and desire to take on new and challenging mandates, willingness to try unusual yet highly strategic
and insightful ways of achieving success, and capacity to navigate clients through for some of the most complex restructuring and insolvency matters. While equally capable of handling even the more routine restructuring assignments, the firm is
the place professionals turn to when hard work and creativity is required to get them out of a difficult situation. To convey the firm’s new positioning, we simply animated their new tagline “Infinite obstacles. Creative solutions.”
across the firm’s digital assets.
“Infinite obstacles. Creative solutions.”
Whether representing or going up against Goliath, KSV’s advisors have the courage to craft calculated strategies that they rigorously defend based on facts. They do what is best for their clients to maximize recovery without ever overstepping
any ethical boundaries. Understanding a client’s ultimate objective, they are not satisfied to approach it only one of two ways, but look at all alternatives to develop a tailored solution. Having seen, done, or been a part of almost every
kind of mandate, KSV brings their unrivalled depth and breadth of knowledge to every exchange. They work in concert with one-another to provide shrewd, strategic, insightful, and sophisticated plans. With a desire to capture their unique approach,
we recommended allowing their work to stand as a testament to their expertise with the creation of a new case studies module. The firm’s Managing Directors rose the daunting challenge and clearly articulated how they have advised and assisted
hundreds of companies, lenders, and financial institutions since they formed. By creating an experience database and working with the firm to draft case studies that would highlight their processes and client relationships, the site was able to
accurately represent the exceptional work KSV was known for.
In addition, our team strategically chose to reimagine the navigation of the insolvency case documents housed on the site, to ensure a user was able to sort through the legal documents with ease. This required the Cubicle Fugitive team to implement
unique search function features that differed from typical website navigation, to allow the user to toggle, search and find related documents in an easy manner.
Looking to grow and expand, we also aided the firm’s recruitment efforts by developing new content that captured the personality of the people at the firm (smart and funny with exceptional integrity) and conveyed a sense of the intellectually
challenging, dynamic and financially rewarding work environment.