MacDonald, Illig, Jones, & Britton, LLP: Copywriting and Attorney Bios
At Cubicle Fugitive, our brand strategy process is not just about providing your firm with a clearly articulated brand position and points of differentiation, we take it further and provide you with actionable insights and new brand messaging that can be used across all of the firm’s collateral, including your website.
We did just this for the amazing team at MacDonald, Illig, Jones & Britton, LLP. The attorneys and people of MacDonald Illig are passionate about knowing their clients and helping them achieve their goals in the most efficient and effective means possible. They are Pennsylvania’s premier business law firm, one which works in parallel with clients to provide the peace of mind that if a business-legal solution is available, the firm will use its unrivaled reputation, astute and decisive judgment, and bench-strength to achieve a successful outcome.
We sought to deliver custom content that was as true of the people of the firm as it was meaningful and relevant to their clients.
Cubicle Fugitive completely rewrote all the firm’s new headlines, firm content, career copy, and professional bios for their new website. Their new headlines focused on the client value propositions e.g. “Your business is our passion”; “Legal solutions for your real-world problems”; and “Where business owners place their trust.” They not only live and breathe their client’s matters but have “the bench-strength to deliver.”
For each of the firm’s “Who we are” pages, we crafted attention-grabbing headlines and meaningful copy about what a client can expect from the firm’s attorneys and personnel. Each of the firm’s attorney bios was rewritten to provide a genuine sense of who that person is and why a potential client would select them from a sea of alternatives. We provided guidance on the writing of the firm’s expertise and practice area content to ensure it is not only SEO friendly but also relevant and meaningful to potential clients. Offering a superior experience for young lawyers and students, we worked with the firm to develop new recruitment content.
From start to finish, we understood that clients can “expect more from MacDonald Illig” and therefore, they should expect more from us. We sought to deliver custom content that was as true of the people of the firm as it was meaningful and relevant to their clients.