We all have a Facebook page for family and friends, but how should professionals use tools such as LinkedIn, Google+ and Twitter to generate business?
Given that bios are the second most visited page on any professional service website and LinkedIn users are “eight times more engaged with your brand, three times more likely to buy your [service] and two times more likely to recommend it once they’ve connected with you on LinkedIn”, it is imperative that firms develop a presence on the platform.
We frequently provide training to our clients and their professionals with regards to developing their online profiles and brands. These sessions can include everything from developing and enhancing bios and profiles, LinkedIn training, blog content generation and keyword strategies, and how to maximize other social media tools and online marketing for professionals. We customize and build sessions to our clients’ needs.
We also provide guides and best practice tools following our sessions so you can implement your own strategy. Of course, since we know how busy professionals are, we are also happy to help build your profile, ghost write and disseminate the content on your behalf so you can focus on what you do best.